Become a food icon without losingauthenticity
Scaling your premium brand is tough. Staying authentic while growing? Even tougher. Don't just grow-become iconic, without losing what makes you, you.
Worked with these ambitious players
Sharpen your positioning for market leadership
Positioning is how your brand claims its place as a market leader. It’s the strategy that defines your messaging, brand value, and customer perception, ensuring your brand stands out where it matters most.
Why does it feel like you’re just blending in?
You’ve poured your heart into your brand, but as you grow, the fear creeps in—will scaling dilute your authenticity?
You don’t want to be just another “premium” product in a saturated market. It’s about more than sales; it’s about preserving the values that make you different, without compromise.
The challenge? Staying true to your story while standing out and growing in a crowded space. Let’s make sure your brand’s growth amplifies its essence, not waters it down.
Turn your premium food brand into a market leader with a story-driven strategy
You’re scared that scaling will strip away what makes your brand unique. Growth feels like it’s distancing you from your business’s heart. Your story isn’t just for sales—it’s your identity.
I’ll help you scale while keeping your brand’s story alive. Every step forward will honor the magic of your brand, even as you go global.
Brand strategy is acurefor...
👉 Being just another ‘healthy choice’ in a crowded market
👉 Not translating your story into real consumer trust
👉 Missing the potential for global growth
Stepping into new markets?
Are there new competitors? Has customer behavior shifted? Conquering new markets? Let’s talk.
Selling only through retail or restaurants
Wanna avoid high fees and have people buying directly from you, but don’t know how?
I do.
Feeling tired and behind the competition?
An outdated brand can’t attract customers or stand out in a crowded food market. Let's breathe new life into it.
Why choose FROM BLAND TO BRAND?
Brains and guts of a big agency with the passion of a hungry startup: I don't just make things pretty, I build brands based on data.
Why FROM BLAND TO BRAND
👉 Research-driven strategy
👉️ Direct, personal collaboration
👉 Proven success scaling premium brands
My promise to you
👉 We’ll make your brand stand out even more
👉 You’ll deepen customer loyalty and trust
👉 Your story will cut through the noise globally
From Burgenland with ❤️
BEFORE
👉 decreasing sales
👉 no recognisable brand
👉 online shop didn’t generate sales
👉 traditional industry
AFTER
👉 strong positioning
👉 totally new category
👉 optimised online shop
👉 unignorable brand
Winery with great wine, but stuck in Burgenland
After conduction research, I found a gap in the market: fitness enthusiasts that avoid alcohol and empty calories.
increase in brand awareness after positioning (still counting)
client satisfaction rate
Younger generations drink less and have different needs compared to before. This is a difficult situation for a traditional (but so far successful) winery. Tamara did incredible market research, conducted several interviews with our new target audience, sent out surveys, engaged in extensive data analysis and held 4 workshops with us.
Maximilian Herczeg
Weingut Herczeg
Does Your Brand Feel Like You? If Not, Let's Fix It.
Your great story should be told. But if you’re telling 5 different stories, your customers are confused.
FAQs
Find answers to frequently asked questions to better understand our process and value proposition.
A brand strategy is a long-term plan that aligns a company's goals with its customer’s needs and perceptions. It's about making clear decisions on what your brand stands for, how it differentiates from competitors, and how it consistently delivers on its promises across all touchpoints.
Brand design is how your brand looks and feels, using things like logos, colors, and images to visually express what your brand stands for, making it recognizable and consistent with your brand strategy.
It depends on the level of research, size of your company and the timeline.
It depends on the level of research, size of your company and the timeline.
I offer 4 workshops that are included in my brand strategy framework: brand purpose, brand persona & niche, brand positioning and planning for the next year. If your marketing team needs clarity on a current strategy, you can contact me and we can see what's best for you.
The process for brand strategy is simple: 4 workshops with CEOs and decision makers that take around 3h each (but there are breaks, don’t worry 😀). After the second workshop I do the market research based on your ideal customer persona. It can be a combination of different techniques, but I always do deep interviews too. The last part is planning your marketing for the next 12 months - based on your positioning and your ideal customers’ needs.
8-12 weeks.
Yes.
After we’re done, I offer support - of course. It starts from €1995/month - depending on your needs.
I work with the food and beverage industry, focusing on fine food and beverages like wine, chocolate, deli foods, spirits etc.