Become a food icon without losing
authenticity

Scaling your premium brand is tough. Staying authentic while growing? Even tougher. Don't just grow-become iconic, without losing what makes you, you.

Bitpanda stocks pie
A person putting a Wine & Design wine bottle into a bag
Wilder Widerstand can
Bitpanda stocks pie
A person putting a Wine & Design wine bottle into a bag
Wilder Widerstand can
Two Wilder Widerstand bottles
Bitpanda stocks ad on a bus station
beBerlin event crowd shot
Two Wilder Widerstand bottles
Bitpanda stocks ad on a bus station
beBerlin event crowd shot

Worked with these ambitious players

Sharpen your positioning for market leadership

Positioning is how your brand claims its place as a market leader. It’s the strategy that defines your messaging, brand value, and customer perception, ensuring your brand stands out where it matters most.

Why does it feel like you’re just blending in?

You’ve poured your heart into your brand, but as you grow, the fear creeps in—will scaling dilute your authenticity?
You don’t want to be just another “premium” product in a saturated market. It’s about more than sales; it’s about preserving the values that make you different, without compromise.
The challenge? Staying true to your story while standing out and growing in a crowded space. Let’s make sure your brand’s growth amplifies its essence, not waters it down.

Rock sculpture with head in hand
This is Wilder Widerstand

Turn your premium food brand into a market leader with a story-driven strategy

You’re scared that scaling will strip away what makes your brand unique. Growth feels like it’s distancing you from your business’s heart. Your story isn’t just for sales—it’s your identity.

I’ll help you scale while keeping your brand’s story alive. Every step forward will honor the magic of your brand, even as you go global.

Brand strategy is a
cure
for...

👉 Being just another ‘healthy choice’ in a crowded market
👉 Not translating your story into real consumer trust
👉 Missing the potential for global growth

Stepping into new markets?

Are there new competitors? Has customer behavior shifted? Conquering new markets? Let’s talk.

Selling only through retail or restaurants

Wanna avoid high fees and have people buying directly from you, but don’t know how?
I do.

Feeling tired and behind the competition?

An outdated brand can’t attract customers or stand out in a crowded food market. Let's breathe new life into it.

Why choose FROM BLAND TO BRAND?

Brains and guts of a big agency with the passion of a hungry startup: I don't just make things pretty, I build brands based on data.

Why FROM BLAND TO BRAND

👉 Research-driven strategy

👉️ Direct, personal collaboration

👉 Proven success scaling premium brands

My promise to you

👉 We’ll make your brand stand out even more

👉 You’ll deepen customer loyalty and trust

👉 Your story will cut through the noise globally

Tamara Kramer
Before & After

From Burgenland with ❤️

BEFORE
👉 decreasing sales
👉 no recognisable brand
👉 online shop didn’t generate sales
👉 traditional industry

AFTER
👉 strong positioning
👉 totally new category
👉 optimised online shop
👉 unignorable brand

Uhudler products
A person holding and showing off a Wilder Widerstand bottle
Case study

Winery with great wine, but stuck in Burgenland

After conduction research, I found a gap in the market: fitness enthusiasts that avoid alcohol and empty calories.

85%

increase in brand awareness after positioning (still counting)

99%

client satisfaction rate

Tamara single handedly ensured long-term success for my family’s winery. When we approached Tamara, we planned on launching a new line of wine. Why? Because sales were decreasing. A direct response to change in consumer behaviour. 


Younger generations drink less and have different needs compared to before. This is a difficult situation for a traditional (but so far successful) winery. Tamara did incredible market research, conducted several interviews with our new target audience, sent out surveys, engaged in extensive data analysis and held 4 workshops with us.
Maximilian Herczeg

Maximilian Herczeg

Weingut Herczeg

Does Your Brand Feel Like You? If Not, Let's Fix It.

Your great story should be told. But if you’re telling 5 different stories, your customers are confused.

FAQs

Find answers to frequently asked questions to better understand our process and value proposition.

What is brand strategy?

A brand strategy is a long-term plan that aligns a company's goals with its customer’s needs and perceptions. It's about making clear decisions on what your brand stands for, how it differentiates from competitors, and how it consistently delivers on its promises across all touchpoints.

What is brand design?

Brand design is how your brand looks and feels, using things like logos, colors, and images to visually express what your brand stands for, making it recognizable and consistent with your brand strategy.

How much does brand strategy cost?

It depends on the level of research, size of your company and the timeline.

How much does brand design cost?

It depends on the level of research, size of your company and the timeline.

Do you offer workshops?

I offer 4 workshops that are included in my brand strategy framework: brand purpose, brand persona & niche, brand positioning and planning for the next year. If your marketing team needs clarity on a current strategy, you can contact me and we can see what's best for you.

What is the process?

The process for brand strategy is simple: 4 workshops with CEOs and decision makers that take around 3h each (but there are breaks, don’t worry 😀). After the second workshop I do the market research based on your ideal customer persona. It can be a combination of different techniques, but I always do deep interviews too. The last part is planning your marketing for the next 12 months - based on your positioning and your ideal customers’ needs.

How long does it take?

8-12 weeks.

Can you work remotely?

Yes.

Do you offer support?

After we’re done, I offer support - of course. It starts from €1995/month - depending on your needs.

What industries do you work with?

I work with the food and beverage industry, focusing on fine food and beverages like wine, chocolate, deli foods, spirits etc.

Still have a questions?

Contact me for more information.

Email

Contact for more information about our services.

hello@tamarakramer.me