For tech scaleups ready to stop guessing and startgrowing
We help Series A-C tech companies refine their positioning, create brand clarity and build identities that attract customers, investors and top talent.
Worked with these ambitious players
Your marketing team is stretched too thin
You’ve scaled fast, but your brand hasn’t caught up. CMO feels stuck, trying to push internal teams beyond their limits. Founders want to grow but don’t have time to figure out how.
Book a free brand auditRebranded before, but it didn’t move the needle
Your competitors are getting noticed. Their brands connect, convert, and grow. It’s time yours did too.
That’s where we come in. We take the guesswork out of branding, creating strategies and identities that help you stand out, scale up, and resonate with the right audience.
Why choose FROM BLAND TO BRAND?
With over 14 years of experience, including leading design at Austria’s first unicorn Bitpanda, I specialize in helping tech scaleups break free from stagnation. My approach is research-driven and tailored, ensuring your brand not only stands out but also drives measurable growth.
Why FROM BLAND TO BRAND
👉 Research-driven strategy
👉 Direct, personal collaboration
👉 Proven success scaling tech brands
My promise to you
👉 We’ll make your brand finally stand out
👉 You’ll deepen customer loyalty and trust globally
👉 You won’t have to do this again in 2 years
What I do best
No templates. No guesswork. Just bold strategy and design that drives results.
Your industry, competitors, and market trends.
👉 before we position you as the ONLY one in your niche, we need to see what else is there and how YOU are different
Brand strategy
Develop a clear roadmap that aligns with your business goals and addresses your unique challenges.
Brand identity
Create a visual identity that looks as bold as your ambitions.
Ongoing support
Keep evolving with expert advice and execution.
Your brand doesn’t inspire trust with enterprise buyers?
Potential customers hesitate because the brand looks immature, inconsistent, or lacks credibility, making it hard to land high-value deals.
Struggle to translate complex terms into a compelling story?
Your product is powerful, but your messaging is too technical, too vague, or fails to connect emotionally with your audience.
Looking like every other SaaS/AI/tech company?
Your website, messaging, and visuals blend into the sea of generic tech brands, making it hard to stand out in a competitive space.
Austria's fintech star goes global 🦄
BEFORE
👉 fintech startup 1M users
👉 no recognisable brand
👉 timeframe 3 years
👉 competitors are much bigger players
AFTER
👉 an icon for trust and transparency
👉 no.1 in the European market
👉 first Austrian unicorn
👉 3M users worldwide
AI startup breaks traditional industry rules
BEFORE
👉 Real estate potential was locked in complex calculations
👉 Limited market awareness
👉 Lack of trust in ai in a traditional industry
👉 not knowing the ideal target audience
AFTER
👉 Simplified communication online
👉 A strong, recognizable brand identity
👉 Increased investor & user engagement
👉 Trust is being built over time
From Burgenland with ❤️
BEFORE
👉 decreasing sales
👉 no recognisable brand
👉 online shop didn’t generate sales
👉 traditional industry
AFTER
👉 strong positioning
👉 totally new category
👉 optimised online shop
👉 unignorable brand
Startup with great vision, but zero market presence
Once lost in the crowd with stalled growth, Bitpanda now stands out with a bold brand that resonates with its target audience, achieving ambitious goals and outpacing competitors.
increase in brand awareness after positioning (still counting)
client satisfaction rate
Tamara single handedly ensured long-term success for my family’s winery. When we approached Tamara, we planned on launching a new line of wine. Why? Because sales were decreasing. A direct response to change in consumer behaviour.
Maximilian Herczeg
Weingut Herczeg
We were struggling to stand out in a crowded and trust lacking AI market. Now we’re positioned as leaders, thanks to Tamara’s bold strategy + we’ve got investors on board.
Niki Stadler
CEO, Propcorn AI
Tamara's energy and passion is contagious. She is brilliant brand strategist and art director, but what makes her unique is the positive impact she has on the team. She strives for perfection and is meticulous in her work. Every creative team need a 'Tamara' in it.
Sudi Waghmare
Creative Director, Bitpanda
Tamara helped us clarify our vision and transform it into a brand that customers can’t ignore.
Nemanja Janjic
CEO, Tunel Studio
Helpful, open, welcoming, honest, creative, and the list goes on! Tamara has such a warm personality you can feel it the moment you meet her. Her upbeat and sincere attitude has a big impact on the entire team. Her social and cheerful charisma is hard to resist.
Gabriele Darzinskaite
Campaign Manager, Forevrr
Talented professional with the warmest personality, the sharpest skillset and a knack for creativity: working with Tamara is always an inspiring and joyful experience.
Paola Cantella
Creative Strategy Director, Cosmic
Ready to build a brand that scales?
Your great story should be told. But if you’re telling 5 different stories, your customers are confused.
FAQs
Find answers to frequently asked questions to better understand our process and value proposition.
A brand strategy is a long-term plan that aligns a company's goals with its customer’s needs and perceptions. It's about making clear decisions on what your brand stands for, how it differentiates from competitors, and how it consistently delivers on its promises across all touchpoints.
Brand design is how your brand looks and feels, using things like logos, colors, and images to visually express what your brand stands for, making it recognizable and consistent with your brand strategy.
It depends on the level of research, size of your company and the timeline.
It depends on the level of research, size of your company and the timeline.
I offer 4 workshops that are included in my brand strategy framework: brand purpose, brand persona & niche, brand positioning and planning for the next year. If your marketing team needs clarity on a current strategy, you can contact me and we can see what's best for you.
The process for brand strategy is simple: 4 workshops with CEOs and decision makers that take around 3h each (but there are breaks, don’t worry 😀). After the second workshop I do the market research based on your ideal customer persona. It can be a combination of different techniques, but I always do deep interviews too. The last part is planning your marketing for the next 12 months - based on your positioning and your ideal customers’ needs.
8-12 weeks.
Yes.
After we’re done, I offer support - of course. It starts from €1995/month - depending on your needs.
I work with the food and beverage industry, focusing on fine food and beverages like wine, chocolate, deli foods, spirits etc.