Wilder Widerstand
Non-alcoholic wine is the future
There is a gap that Wilder Widerstand can fill with drool-worthy, sustainable products that combine low-sugar taste experiences without compromising our health. Most competitors tend to focus on a core product, like Aperol with its Aperol Spritz.
WW’s low-sugar wine stands out with great taste. While traditional cocktails and non-alcoholic options are popular, they go further with natural ingredients, tradition, and seasonal favorites like Uhudler mulled wine and punch.
Feel included & enjoy wine that fits your lifestyle: healthier, low-sugar options for guilt-free fun, whether you're a drinker or not.
*Name Wilder Widerstand was provided by the agency “Weinwerbeagentur” and was not a part of the strategy.
From Burgenland with ❤️
BEFORE
👉 decreasing sales
👉 no recognisable brand
👉 online shop didn’t generate sales
👉 traditional industry
AFTER
👉 strong positioning
👉 totally new category
👉 optimised online shop
👉 unignorable brand
Winery with great wine, but stuck in Burgenland
After conduction research, I found a gap in the market: fitness enthusiasts that avoid alcohol and empty calories.
increase in brand awareness after campaigns (still counting)
client satisfaction rate
I want more pictures
I went further than “just wine”
Maximilian Herczeg
Weingut Herczeg
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