I don’t just build brands - I fix what’s broken.
4 steps brand strategy - a process that works because it’s done so many times.
Why me and my framework
After 14 years of working with tech companies—including Austria’s first unicorn—I’ve learned what ambitious brands need to scale: clarity, boldness, and a strategy that actually works. I’ve built brands for tech startups, proptech, AI solutions, and beyond. Now, I help scaleups like yours stop spinning in circles and finally build a brand that drives growth.
4 steps guide to Brand Strategy 👉
Brand & audience research
Deep dive into your business goals, brand purpose, brand persona and target audience.
👉 this is how your tone of voice and storytelling is being built
Market & competitor research
Your industry, competitors, and market trends.
👉 before we position you as the ONLY one in your niche, we need to see what else is there and how YOU are different
Creation & development
Based on the insights gained, I develop a comprehensive brand strategy tailored to your business.
👉 positioning done, now it’s time to build a strategy and make a plan for the next year
Implementation
What are the next steps? How do you use it?
👉 1 year marketing and brand plan we do together: what to measure, how to create your first marketing campaign and much more.
✨ this is where you decide if you want to build a brand design with me
Rebranding strategy
You already rebranded and it didn’t work out as planned? Is that spark missing, or maybe you've outgrown your current image?
Stand out, scale up, and own your space
Brand Strategy
Breakthrough brands don’t happen by accident. I uncover what makes you different, turn it into a clear strategy, and position you to lead—not just compete.
Brand Design
Your brand isn’t just how it looks—it’s how it sells. I craft identities that make tech scaleups instantly recognizable, trusted, and impossible to ignore.
Having issues finding top talent?
Think a strong brand only attracts customers? Think again!
It's a magnet for top talent, too. Forget just offering fancy perks – the real fight for great employees is about showing them WHY your company is the perfect fit for their growth and goals.
What comes after the strategy
Strategy is the dream, but implementation? That's where the magic happens.
Get them to buy in
Your brand isn’t just a logo—it’s a narrative that sells. Clear, compelling, and backed by strategy, so investors, customers, and talent instantly get why you matter.
Be seen where it counts
From LinkedIn to investor decks, your brand needs to show up where decisions are made. I help you craft a presence that’s impossible to ignore.
Turn your audience into advocates
Forget vanity metrics. I help you build a brand people rally behind—one that drives demand, attracts top talent, and sets you apart as the leader in your space.
And let's not forget the power of personal branding
A strategy on paper is worthless. Your brand needs to be LIVED every day, and guess who makes that happen? Your employees! They're the ultimate brand ambassadors.
But how do you translate strategy into action – across product development, sales, every touchpoint? I'll set your brand's essence into clear, actionable guidelines.
This isn't just about compliance – it's about ownership. I'll design workshops and training that ignite your employees' passion for the brand.
Ready to see your brand come alive? Let's get to work!
Set your brand apart with your unique position in the market
Brand Voice
Define a consistent and authentic voice that resonates with your target audience.
Strategic Goals
Set clear and measurable goals to drive your brand's success.
Brand Persona
Define who you are as a business and make it resonate with your ideal customer.
I won’t leave you just like that
Let me become your fractional Chief Brand Officer! If you need extra support, pick up my brain, I am there for you. Flat rate: starts at EUR 1,995/month excl. VAT
Client testimonials
👂Hear from my satisfied clients how they went from 👉 BLAND to BRAND.
I worked with Tamara at Bitpanda and later on kept on working together on various client projects, including helping brand my own video production agency RA Studios. I’m a huge fan of her style and methods and will always come back to her when there’s any question regarding brand and design. Thank you again Tamara!
Rodrigo Marion Pino
Co-CEO, RA Studios
Talented professional with the warmest personality, the sharpest skillset and a knack for creativity: working with Tamara is always an inspiring and joyful experience. She's honest, open to discussion, passionate, and always ready to go above and beyond in order to achieve the best result: she's definitely the added human value every work team should be looking for.
Paola Cantella
Creative Strategy Director, Cosmic |TikTok Agency
Helpful, open, welcoming, honest, creative, and the list goes on! Tamara has such a warm personality you can feel it the moment you meet her. Her upbeat and sincere attitude has a big impact on the entire team. Her social and cheerful charisma is hard to resist.
Gabriele Darzinskaite
Campaign Manager, Forevrr
FAQs
Find answers to common questions about our brand strategy process, expected outcomes, and client involvement.
A brand strategy is a long-term plan that aligns a company's goals with its customer’s needs and perceptions. It's about making clear decisions on what your brand stands for, how it differentiates from competitors, and how it consistently delivers on its promises across all touchpoints.
It is your blueprint for the future. If you don’t know where your brand is going, you might be focusing on the wrong things and waste money. Brand strategy gives you clarity, but also provides the next steps for your marketing and sales efforts.
8-12 weeks.
You get from me a nice clean PDF, around 15 pages. Except that summary, you will get a big fat 70 pages PDF with my research findings - think of it as a work file. Last, but not the least, you get also 2 page marketing and brand plan for the next 12 months, based on your budget (we discuss that in our last workshop)
This really depends on the size of your company and research that needs to be done.
Trusted by industry-leading companies around the globe
Transform your brand from a small player to a market leader
In the arena of SaaS brands, invisibility is a fate worse than failure.