Wine & Design
Small wineries - big design
“Wines of Serbia” had this great idea to organise a contest and later also an exhibition od the wine lables made by regional designers from ex-Yugoslavia. I was a part of it.
After the exhibition there was a small auction where the wineries could bid and buy the designs they liked most and proceed with the collaboration with the artist if they needed more – for example if they wanted a new branding or a packaging.
The main idea behind
BEFORE
👉 no brand
👉 small name
👉 no online shop
👉 only wine industry contacts
AFTER
👉 label and positioning made for them
👉 feeling confident as a small player
👉 we built an online shop
👉 learned why marketing is important
It’s never late to brand your wine
The contest aimed to address a crucial need within the industry – the lack of branding for many small wineries. Recognising this challenge, Wines of Serbia connected designers like myself with these wineries, providing a platform to showcase our talents and help shape their brand identities.
increase in brand awareness after they started marketing their wine
easier to build a brand after talking to strategists
I want more pictures
These are some ideas people could buy at the exhibition directly and later redesign.
Wilder Widerstand
Non alcoholic Uhudler wine - once banned grapes, today a new hype.
