Propcorn AI

Propcorn AI

If you think a traditional industry can’t trust AI, you’re wrong.

Client

Propcorn AI

Date

December 2024

Role

Art director, Brand strategist
Before & After

We’d rather pay an architect

BEFORE
👉 AI in real estate? Developers weren’t buying it
👉 Real estate firms didn’t trust AI-driven property insights
👉 The wrong audience was being targeted
👉 No clear pricing model or market entry strategy

AFTER
👉 Found the real customers: small real estate agents fighting bigger competitors
👉 Identified why developers don’t trust AI—and how to change their minds
👉 Built a 12-month strategy for partnerships and marketing
👉 Paved the way for white-label expansion, turning AI into a must-have tool

Propcorn AI new message

Breaking industry barriers and finding the right market

Propcorn was ahead of its time—but no one was buying. The real estate industry resisted AI, and developers weren’t convinced they needed it. Instead of forcing AI where it wasn’t wanted, I flipped the strategy.

Propcorn AI mobile screenshot
Case study

Breaking industry barriers and finding the right market

Magnifying glass

Uncovered the real market

Small real estate agents who urgently needed an edge to compete.

Handshake

Pinpointed the trust gap

Real estate developers didn’t trust AI, but we found the messaging that shifts their perspective.

Pricing plans

Created a market-ready pricing model

No more guessing, just validated insights on what customers actually pay for.

Hand holding soil with a plant growing

Built the growth roadmap

Propcorn now has a clear 12-month partnership & marketing strategy for expansion.

Case study

Even if your product is the best, your ideal customer must know that

Now, Propcorn isn’t just selling AI—it’s reshaping how real estate works.

Want a brand strategy that moves markets?

100%

Positive user feedback

100%

Increased User Engagement

It’s been a privilege working with Tamara, who is truly a marketing powerhouse. Her creativity knows no bounds, and she consistently delivers innovative strategies that drive results. Tamara’s ability to combine analytical insights with bold ideas sets her apart in the field. Whether it’s crafting compelling campaigns or solving complex challenges, she approaches every project with passion and precision. Anyone would be fortunate to have her on their team!
Niki Stadler

Niki Stadler

CEO, Propcorn AI

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