Avoid spending thousands on ads - you can build a brand on a small budget

You can avoid spending thousands on ads.

(big brands know this secret)

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I've seen startups making this mistake a lot.

They invest in paid ads 100% of their budget. Then they hit a wall.

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I understand people like paid ads.

They are:

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- affordable

- measurable

- targeted

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BUT - only 5% of the target audience are ready to buy95% of people don't know you (especially if you're a startup) and they don't care. Even the best ads are wasted if no one sees them.

How can you fix this:

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The easiest way to improve the efficacy of your marketing is having a brand identity and advertising that stands out.

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Take the squint test:

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1. Put all of your advertising on a wall, including those of your competitors

2. Stand a few feet back and squint

3. Does your brand cut through the visual clutter?

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If it doesn't you have to change something.

Invest in brand building:

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1. chase impact at scale

2. Emphasise your differencies

3. Spend smarter

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This doesn't mean you should stop with performance ads. Just split the budget 60-40.

Spend smarter - not more.

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Remember - big brands know this.

They chase both current and future customers at the same time. If you wanna build a big brand on a small budget, today is the day to start.